Aura Health
Aura is an app that promotes better emotional health. This all-in-one application enhances well-being, sleep, and emotional and mental health.
Challanges
🔥 Insufficient information
🔥 Poor data management system
🔥 Mobile-unresponsive website
🔥 Cluttered design elements
well-designed and highly functional
✅ Aura’s personalized recommendations help people transform their lives in the best possible manner. The brand has a mission of helping people achieve peace and mindfulness. There are various areas this app works on, such as meditation, sleep, spirituality, etc.
✅ The client wanted a lot of improvements. Other than the website's existing features, the client wanted us to add other elements to improve the usability and appeal of the website. This website had a few issues that were making it hard to operate. Along with this, the data management was not efficient enough.
✅ Our team designed an effective and efficient strategy that focused on enhancing the entire website. From the layout of the website to its content management, everything was thoroughly planned and put into implementation, which resulted in a well-designed and highly functional website.
Solutions
With our well-crafted website development strategy, we were able to solve various issues that were repelling the interest of users. We made the website organized by putting design elements in the proper order and making sure to secure the data and information through security measures. Here is what we did to meet our goals.
☑️ Content update: We updated the content on different pages. We focused on the quality of the content because we wanted the users to learn everything about the application. The content was properly placed so that it gives a clean appeal to the website.
☑️ Responsive Website: The website didn’t fit on small screens, and that was a significant reason behind poor user engagement. Our team organized the text, media files, and other design elements to make the website responsive. This made the website fit appropriately on small screens and boosted user engagement.
☑️ The loading speed: since the website had a lot of design elements, it was taking a long time to load, which ended up increasing its bounce rate. However, we reduced the loading time by eliminating unwanted and heavy files.
☑️ Security management: The website was not completely secured. It was prone to various data threats that placed the website in a vulnerable position. Our developers made the website secure through various security measures that focus on data protection.
The Aura Web Pages
Home Page
We decided to add various sections to the home page of the website so that it clearly defines the vision and mission of the brand. We thoroughly described how the Aura app works, what people can achieve through it, and how it can benefit its users. The home page has various elements that are organized very well so that the website looks appealing and not cluttered.
Start My Quiz/Sign up
Start My Quiz is a place where website users can take a quiz based on how the website personalizes the plan. The quiz has some basic questions about your mental state and mood that are easy to answer.
Social Good
Aura is partnered with various organizations to help vulnerable populations and non-profits. This webpage displays various organizations that are associated with Aura.
Learning Center
We decided to interlink various web pages that have information regarding mental health. This helps the user access vital data in one place.
Web technologies
Why did we choose Typekit?
☑️ High-quality fonts
☑️ There is a massive library to choose from.
☑️ Adobe Creative Cloud subscribers get it for free.
☑️ Slick and easy-to-use interface
☑️ Fonts also sync to Adobe products
Why did we prefer LottieFiles?
☑️ The format of Lottie files is significantly smaller than other file formats.
☑️ Lottie files can be scaled up or down to any size without compromising quality.
☑️ It removes the burden of rewriting animations.
☑️ Thousands of free animations are available.
Why did we consider CDN JS?
☑️ Faster delivery of content
☑️ More simultaneous users
☑️ Control over the delivery of assets
☑️ Protection against traffic spikes
☑️ Constant availability
Why did we prefer Webflow as a CMS over any other?
☑️ A compressed timeline.
☑️ Create, host, and manage multiple websites and landing pages.
☑️ Integrate measurement tools.
☑️ Design consistency and speed.
☑️ Automatic site backups.
Results
Our web development strategy was efficient enough to help us drive closer to the website goals. We made the website functional and easy to use so that it grabs the attention of people. The website got a whole new structure that enhanced the user experience. Here is a list of the results we achieved:
☑️ Better content management system
☑️ Solid security
☑️ A visually appealing website layout
☑️ Excellent user experience.
☑️ lower bounce rate.