Flighthouse Media
Flighthouse Media is a creative studio for TikTok and beyond. The leading digital entertainment brand for the next generation
Challanges
π₯ Hard to navigate
π₯ Difficult to update
π₯ Slow speed
π₯ The website didn't match the brand
π₯ Not enough customer engagement
π₯ Lack mobile engagement
well-designed and highly functional
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Has a team of digitally native designers and content specialists who create powerful and relevant content for brands and creators alike. The client wanted a new website with a seamless UI /UX interface that serves relevant information to the user with a single click. Moreover, Flighthouse Media needed a content management system to create, update, and remove content easily.
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To achieve the desired results, we started work from scratch, conducted comprehensive research, and offered an all-inclusive web development process rooted in data.
Solutions
Our web development team considered the existing website structure, UX wireframe, and content for each page. After conducting research, we reconsidered the user flows, removed conversion barriers, and improved the website's overall functionality. Have a look at the state-of-the-art solution we provided to our client.
βοΈ Brand-focused Design:We worked closely with the marketing and branding team at Flighthouse Media to ensure branding guidelines were translated to the new website. After we finalized the wireframes and the new information architecture, we ensured the website's mobile friendliness. Here we focused on four areas of design, meet the branding requirements, keep the website simple, from user flows to call to action and make the website mobile-friendly.
βοΈ Focus on the User Experience: The client shared numerous pain points that needed re-work. After conducting research, our UX experts focused on the user flow of the website and used a real-time application performance platform Fastly to analyze web and server traffic patterns in real time.
βοΈ Feedback Form and Signup: We used MailChimp as a mail list delivery and support service to entice users to sign up for their newsletters.
βοΈ Data-Driven Information Architecture: Our web development experts optimized the website's user flow by categorizing content and pages into priority navigation items influenced by Google analytics.
The Flighthouse Media Web Pages
Home Page
As itβs the main page of the website, it must be visually appealing and easy for users to navigate. We designed the page keeping the services of the client in mind.
Work
The page will provide information about the work and projects handled by the client.
About
What the client does and what services it offers to brands was exhibited through this page.
Contact
To team up with the business, brands can fill out the contact form which was added to the website.
Careers
The page highlights the vacant positions and qualifications needed to fill them.
Web technologies
Why We Opt for OpenResty?
βοΈ The framework helps build scalable applications, web services and dynamic web gateways.
βοΈEnables web app server to handle a large number of requests.
βοΈ OpenResty provides extremely sensible defaults as compared to using a bare Nginx server.
Why we Used Fastly for Application Performance?
βοΈ A real-time analytics and CDN platform.
βοΈ Easy for analyzing web and server traffic patterns in real-time.
βοΈ Secure, scalable global network
Supports the most demanding streaming needs.
βοΈ Offers built-in security to create a safe and fast environment for building applications.
βοΈ Reduces infrastructure and egress costs
βοΈ It's fully configurable and offers real-time visibility and control
Why Did we Consider CDN JS?
βοΈ Faster delivery of content.
βοΈ More simultaneous users.
βοΈ Control over asset delivery.
βοΈ Protection against traffic spikes.
βοΈ Constant availability.
βοΈ Reliable delivery of content.
βοΈ Location of services.
Why We Used WebFlow for Content Management System?
βοΈIt closes the gap between visual design mocks and the final website
βοΈ Faster iterations
βοΈ Easy to build landing pages
βοΈ Better fidelity between mockups and live site
βοΈ Reduce development time
Why Did we Use Core.Js as a Standard JavaScript Library?
βοΈ Easy data handling
βοΈ Easy user interface
βοΈ DOM manipulation
βοΈ Faster websites
βοΈ Seamless user experience
Results
Our experienced web developers were on their foot helping the client achieve the desired objectives in the stipulated time. Through our efforts, the client reduced bounce rates and increased engagement and overall conversions. The outcomes of our web development process were:
βοΈ More subscriptions.
βοΈ Increase engagement as each section of the website was created specifically for the target audience
βοΈ Created mobile-friendly website.
βοΈ Better user interface and landing page experience.