Flighthouse Media

Flighthouse Media is a creative studio for TikTok and beyond. The leading digital entertainment brand for the next generation

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Challanges

πŸ”₯ Hard to navigate
πŸ”₯ Difficult to update
πŸ”₯ Slow speed
πŸ”₯ The website didn't match the brand
πŸ”₯ Not enough customer engagement
πŸ”₯ Lack mobile engagement

well-designed and highly functional

βœ… Has a team of digitally native designers and content specialists who create powerful and relevant content for brands and creators alike. The client wanted a new website with a seamless UI /UX interface that serves relevant information to the user with a single click. Moreover, Flighthouse Media needed a content management system to create, update, and remove content easily.

βœ…To achieve the desired results, we started work from scratch, conducted comprehensive research, and offered an all-inclusive web development process rooted in data.

Solutions

Our web development team considered the existing website structure, UX wireframe, and content for each page. After conducting research, we reconsidered the user flows, removed conversion barriers, and improved the website's overall functionality. Have a look at the state-of-the-art solution we provided to our client.

β˜‘οΈ Brand-focused Design:We worked closely with the marketing and branding team at Flighthouse Media to ensure branding guidelines were translated to the new website. After we finalized the wireframes and the new information architecture, we ensured the website's mobile friendliness. Here we focused on four areas of design, meet the branding requirements, keep the website simple, from user flows to call to action and make the website mobile-friendly.

β˜‘οΈ Focus on the User Experience: The client shared numerous pain points that needed re-work. After conducting research, our UX experts focused on the user flow of the website and used a real-time application performance platform Fastly to analyze web and server traffic patterns in real time.

β˜‘οΈ Feedback Form and Signup: We used MailChimp as a mail list delivery and support service to entice users to sign up for their newsletters.

β˜‘οΈ Data-Driven Information Architecture: Our web development experts optimized the website's user flow by categorizing content and pages into priority navigation items influenced by Google analytics.

The Flighthouse Media Web Pages

Home Page

As it’s the main page of the website, it must be visually appealing and easy for users to navigate. We designed the page keeping the services of the client in mind.

Work

The page will provide information about the work and projects handled by the client.

About

What the client does and what services it offers to brands was exhibited through this page.

Contact

To team up with the business, brands can fill out the contact form which was added to the website.

Careers

The page highlights the vacant positions and qualifications needed to fill them.

Web technologies

Why We Opt for OpenResty?

β˜‘οΈ The framework helps build scalable applications, web services and dynamic web gateways.
β˜‘οΈEnables web app server to handle a large number of requests.
β˜‘οΈ OpenResty provides extremely sensible defaults as compared to using a bare Nginx server.

Why we Used Fastly for Application Performance?

β˜‘οΈ A real-time analytics and CDN platform.
β˜‘οΈ Easy for analyzing web and server traffic patterns in real-time.
β˜‘οΈ Secure, scalable global network
Supports the most demanding streaming needs.
β˜‘οΈ Offers built-in security to create a safe and fast environment for building applications.
β˜‘οΈ Reduces infrastructure and egress costs
β˜‘οΈ It's fully configurable and offers real-time visibility and control

Why Did we Consider CDN JS?

β˜‘οΈ Faster delivery of content.
β˜‘οΈ More simultaneous users.
β˜‘οΈ Control over asset delivery.
β˜‘οΈ Protection against traffic spikes.
β˜‘οΈ Constant availability.
β˜‘οΈ Reliable delivery of content.
β˜‘οΈ Location of services.

Why We Used WebFlow for Content Management System?

β˜‘οΈIt closes the gap between visual design mocks and the final website
β˜‘οΈ Faster iterations
β˜‘οΈ Easy to build landing pages
β˜‘οΈ Better fidelity between mockups and live site
β˜‘οΈ Reduce development time

Why Did we Use Core.Js as a Standard JavaScript Library?

β˜‘οΈ Easy data handling
β˜‘οΈ Easy user interface
β˜‘οΈ DOM manipulation
β˜‘οΈ Faster websites
β˜‘οΈ Seamless user experience

Results

Our experienced web developers were on their foot helping the client achieve the desired objectives in the stipulated time. Through our efforts, the client reduced bounce rates and increased engagement and overall conversions. The outcomes of our web development process were:

β˜‘οΈ More subscriptions.
β˜‘οΈ Increase engagement as each section of the website was created specifically for the target audience
β˜‘οΈ Created mobile-friendly website.
β˜‘οΈ Better user interface and landing page experience.