Wootten is an e-commerce website that sells leather products such as bags, shoes, aprons, etc. The focal area of this business is its custom fit and standard made-to-order footwear. Wootten works with the motive of offering the best leather footwear experience to its customers. Although footwear is the highlight of this business, its other products, such as bags and passport wallets, also grab the attention of online consumers.

This business came to us with a website that was extremely complex, crowded with media and coding files, vulnerable to security threats and nonfunctional. The website was not clearly stating its purpose, and this was driving customers away from the business. Wootten wanted us to make the website more operational, functional, and easy to navigate. The website needed a lot of attention and a reconstruction strategy.

Our team of website developers monitored various aspects of the website through which we found various errors that were hampering the user experience. With our backend and frontend website fixations, we helped Wootten grab online attention, which was the primary goal of the client.

Challenges

The Wootten website had many development and design errors. The entire layout of the website was too complicated for the users to explore it efficiently. In addition to this, there were several security and functionality challenges that made the website user-repelling. Here is a list of website challenges that we addressed:

• Security issues
• Poor website layout
• Pages were not properly linked to each other.
• Inefficient content on product pages
• Average loading speed

Solutions

Our team had a fair idea about how to eliminate all the website issues that were impacting the user experience. We stepped into the core of the website and solved the issues one by one. We made various fixes that made this website highly functional and attractive. Here is how we solved all the website challenges:

• Enhanced the security: With the help of SSL encryption, we encrypted the login pages. This helps in the secure transfer of customers’ data and information such as credit card details. We monitored the website for malware threats and installed anti-malware software for the future protection of the website.
• Improved website layout and design: All the elements were placed properly with sufficient whitespace, which made the website look clean and elegant. A design theme was selected that matched the essence of the website. This made the website look visually appealing.
• Internal linking: The website was not properly linked, which meant it was hard to navigate the pages. The customers were finding it challenging to explore the website. We internally linked the pages so that customers could easily visit other pages to learn about more products.
• Proper content: There was no content on the product pages. The customers were not getting enough information about the product they were interested in. We decided to place well-written content on the product pages so that customers can know what they are investing in. The length of the content was also kept into consideration.
• Improved loading speed: The loading speed was average. However, the client wanted to have minimal loading speed in order to become a leading online destination. By eliminating various media and coding files, we successfully improved the speed of the website.

The Wootten Web Pages

• Home page

The home page of the website had some major issues in terms of design elements and media. From inappropriate image size to undefined sections, the home pages needed a lot of effort. We removed unwanted files that were taking up space and properly placed the sections and the products on display. We added various sections to the home page that were linked to other pages of the website.

• Process

The client wanted to have a page where the entire process of leather shoe creation was mentioned. Hence, we added this page to the website and described the process in detail.

• FAQ

The webpage has some common questions asked by customers. This helps visitors understand the business.

• Heritage

Wootten has a rich and interesting store of origin, which is mentioned on this webpage.

Web Technologies

Why did we choose Google Tag Manager?

• Doesn’t require coding knowledge.
• Enables flexibility and experimentation.
• Supports faster page loading speeds.

Why did we prefer nginx as a web server?

1. Installations and configurations are simple and easy.
2. Fastest and best for serving static files.
3. Dynamic content transformed into static content.
4. Compatibility with widely used web apps
5. Load Balancing Support

Plugin

Why did we choose the isotope plugin?

1. It uses masonry and packer layouts, as well as other layouts.
2. Filtration feature
3. It rearranges the order of different elements in the main UI layout section.

Result

With our website development strategy, we achieved our goal of making the website attractive, secure, and functional. After website reconstruction, it started gaining more public attention. Visitors started engaging more as the webpages became easier to navigate. Here is a list of what we achieved.

• Better user interface/layout of the website
• Increased user engagement
• Secure website data and customer information
• Faster loading speed